The Samuel Adams Brewing & Business Experienceship

The Brewing & Business Experienceship is a competitive opportunity for one craft brewer annually to receive educational and enrichment experiences that positively impact their success. The Experienceship will be tailored to the selected brewery’s business needs.

Potential opportunities include:

• Airfare and one hotel room for two individuals to attend the Crafting Dreams Beer Bash event in New York City celebrating the Experienceship finalists. The event will be held in early June 2026 (exact date to be confirmed).
• One-on-one virtual mentoring from various functional areas of The Boston Beer Company. Functional areas can include ingredients brewing, procurement, quality assurance, social media, graphic design, accounting/finance, legal, marketing, sales & distribution among others.
• Extended in-person mentoring from Samuel Adams, including from founder Jim Koch. This includes one week-long trip to Boston with airfare and one hotel room covered for two individuals.
• A collaboration beer that will potentially be released in Boston at the Samuel Adams tap rooms and in limited distribution in the craft brewer’s region.

Please review our Eligibility and Criteria Document here.

Please submit your application by 7pm ET on Friday, March 20th, 2026. Reach out to hellobtad@samueladams.com if you have any questions!